Social Media

Pay attention to your digital footprint!

Set up your profile with the most important information!

When a coach looks at your profile, they should know right away who you are, when you graduate, your position, and more information right at the top. When setting up your profile, include:

Your real name
Your school and graduation year
Your position
Your GPA or another stat
A link to a highlight video

How to Use Social Media for College Recruiting: Dos and Don’ts. (2025, July 21). Imgacademy.Com. https://plus.imgacademy.com/resources/articles/social-media-college-recruiting-dos-and-donts

Best Practices for Using Social Media in Recruiting:
- Promote your athletic and academic achievements, as well as your community involvement, to highlight your character and contributions.
- Add your SportsRecruits profile link to your social media bios (e.g., Instagram, pinned tweets) to make it easy for coaches to learn more about you.
- Follow coaches and programs you're interested in to stay informed and show your interest.
- Be mindful of how often you post — excessive posting can be a red flag for coaches.
- Consider the impact of announcing offers — while it can show desirability, it might deter some programs if they sense you prefer other schools.
- Communicate with coaches professionally and authentically:
  - Respond promptly and respectfully.
  - Use appropriate language.
  - Avoid sending late-night messages.
  - Showcase your personality and ask thoughtful questions.
  - Keep notifications on so you don't miss important messages.

Social Media Platforms to Use During the Recruiting Process
- X (Formerly Twitter): Coaches use X to stay updated on potential recruits and communicate via direct messages.
- Instagram: Instagram is a key platform for athletes to showcase their abilities and personality, and for coaches to evaluate potential recruits.
- TikTok: TikTok has become a major platform where student-athletes can promote themselves, particularly with Name, Image, and Likeness (NIL) opportunities.
- YouTube: YouTube is valuable for posting highlight reels and skills videos, which coaches use for evaluation. However, remember you can have all of your recruiting video on your SportsRecruits profile and receive notifications of what college programs are watching your clips. If you’re posting your highlights to YouTube, make sure to embed those videos in your SportsRecruits profile.

NCAA Social Media Rules: “Tap, Don’t Type” in College Recruiting. (2016). Sportsrecruits.Com. https://sportsrecruits.com/resources/contacting-college-coaches/using-social-media-in-the-recruiting-process

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