Parents can play a huge part in the recruitment process, making or breaking it at times even.
“We invited a recruit on a visit, but the entire time, I couldn’t connect with her—her mom answered every question. Despite her talent, I had to take her off our list.” Coach Joyce Wellhoefer
Let Your Athlete Lead the Conversation: Coaches want to build relationships with student-athletes, not their parents.
Encourage your child to send emails, make phone calls, and ask questions during visits. This shows maturity and ownership of the process.
Be a Quiet Advocate: During recruiting visits or calls, parents should listen actively and only step in when appropriate.
Let your athlete speak first, and then ask thoughtful, relevant questions that show you’re engaged in finding the right fit.
Know When It’s Okay to Step In: It’s appropriate for parents to enter the conversation when discussing:
Financial aid, scholarships, and tuition details
Housing, safety, and medical care on campus
Academic support services and graduation rates
These are important logistical and long-term concerns where your perspective can be helpful.
Keep It Professional: When you do interact with coaches, be respectful, positive, and brief.
https://www.facebook.com/NCSAsports. (2025, September 26). What Do College Coaches Look for in Parents? NCSA College Recruiting. https://www.ncsasports.org/parents-recruiting-tips/coach-communication